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How to Prepare for Expo Season Like a Pro
Written by Heidi Hensell
August 19, 2025
Table of Contents
Expo season is here—buzzing with excitement, brimming with energy, and packed with opportunity. Whether you are a seasoned Community Association Manager (CAM) or a vendor gearing up for back-to-back shows, it’s time to dust off your booth banners and business cards.
From the roar of conversations to the dazzling rows of vendor tables, expos offer a unique blend of education, networking, and industry insights. But with all the hustle and bustle, one thing is certain: preparation is key.
For Vendors: Make an Impact from the First Hello
As a vendor, your booth is your brand’s first impression. Here’s how to ensure it stands out:
Arrive Early: Get to the venue a few hours before the event begins. Early setup reduces stress and ensures everything looks polished before attendees arrive.
Presentation Matters: Your booth should be visually appealing and organized. Use clear signage, professional displays, and tidy layouts to communicate credibility.
Stay Engaged: Avoid sitting behind your table—stand, smile, and greet attendees. Active engagement draws in potential leads and builds trust.
Add Interactive Elements: Games, giveaways, or live demos make your booth more inviting. Don’t wait for attendees to approach you—start the conversation.
For Community Association Managers: Make It Meaningful
CAMs, this is your opportunity to meet vendors, reconnect with peers, and earn valuable education credits. Here’s how to maximize your experience:
Show Up on Time for CECs: If you’re attending Continuing Education Courses (CECs), arrive early and stay until the end. Partial attendance often means no credit submission to the DBPR.
Respect the Booths: Each booth represents significant time and investment. Take your time, engage, and learn how vendors might support your community’s needs.
Avoid the “Grab-and-Go” Mentality: One of the biggest expo faux pas? Taking a giveaway without conversation. Instead, introduce yourself, ask questions, and build relationships with vendors.
Build Real Connections: Meaningful conversations lead to valuable partnerships. Once you’ve engaged, it’s perfectly fine to ask about available giveaways.
Key Takeaways
Expo season isn’t just about collecting swag—it’s a rare chance to build lasting relationships, gain industry knowledge, and showcase professionalism. Whether you’re behind a booth or walking the floor, success comes down to preparation, engagement, and integrity.
Bring your A-game, stay open to new connections, and most importantly—have fun while making it count.
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